Social Media is big business. Not only for the companies themselves, but also for its millions of users who are using it to promote their businesses.
Having in excess of 1,000 ADI Facebook friends, I am in a privileged position to share thoughts, information and ideas with others in an instant, learn new things, gauge opinion by asking a question, or even advertise to my target audience if I need to. But it would be very easy to alienate myself from my colleagues and potential customers if I wasn’t careful about how I use this fantastic (and free!) network.
Now I’m certainly no expert, but over the years I have noticed a fair few ADIs who are far less careful, and I have seen reputations tarnish within seconds of posting an inappropriate comment or picture. This article is by no means intended as an attack on these individuals – in fact, quite the opposite! I write it in the hope that ADIs new to Facebook can learn from the mistakes of others (including myself – I’m no saint!), and avoid pressing the ‘self-destruct’ button when it comes to joining the wonderful Social Media revolution.



